This is a semi permanent hair dye with no ammonia.

No, this product does not lighten hair colour, but adds beautiful tones and depth.

This hair dye fades gradually and can last up to 28 washes.

Yes, this product contains 80 naturally derived ingredients, including coconut oil and aloe vera.

This shade is a natural dark brown colour neutral in tonality. It is a good choice for first time colourers and those who want to enhance their natural colour without the commitment of a permanent colour. Stick to 1 2 shades lighter or darker than your natural colour when using a semi permanent shade.